The Purali Shop is an online store for accessories, jewelry and lifestyle products.
The logo identity for their online portal attempts to be reminiscent of ornate Indian statement jewelry, with a collection of
classy street accessories.
The brief was quite unrestrictive, and the Purali Shop was open to all ideas.
Form iterations for The Purali Shop logo Identity.
Few iterations rendered, to give the client a sense of the look and feel of the logo.
^ Form with type iterations.
^ Black (95%) : Primary Brand Colour #1
^ Ochre : Primary Brand Colour #2
^ Gold : Texture (Primary) #1
^ Alternate use of Ochre on Black (strictly a circle)
