To celebrate New Year 2015, we created Taste Joy, a Facebook app for Wall's where people were invited to post their smiling pictures throughout the years with #TasteJoy. Using a technology similar with Facebook Look Back, those photos were made into a video that was unique for each person.
The video used a smile detection technology that could automatically count and collect smiles that appear in the pictures.
Please watch the video from our developer partner, KDRS, below about the app mechanism. Will update soon with more explanation about the campaign.
Appreciation:
Smarties APAC - Mobile Website - Bronze
Smarties APAC - Mobile Website - Bronze
