Moosh is a project completed for The Open Window. Moosh is an artistic, expressive and conceptually interesting smoothie bar where young, creative individuals can let their imaginations come to life. The corporate identity as well as advertising compaign used for Moosh is visually interesting and communicates a story through the use of unusual imagery.
The brand tells the story of a world inhabited by the Camari Clan. The illustrations along with vector designs serve as a documentation of how Moosh is made. The use of four distinguishing characters, specifically and carefully designed, provides visualsupport with regards to processes and social structures within the land of Camari.
Final corporate identity_mock up
Final corporate identity_mock up
Final business cards_mock up
Final folder design_mock up
Final loyalty card design_mock up
Final loyalty card design_mock up
Final packaging design_mock up
Final billboard_mock up
Final magazine advertisement_mock up
Final Facebook page_mock up
