JBL Home from scratch, How JBL Home can become the home speaker market leader for the Y generation ?
Y GENERATION :
Today, there is nothing as Home equipment dedicated to the Y generation, 18-35yo. It has to be modulated according to each one budget. This generation is about living the present moment, and live it fully.
This brand’s guideline collects simple and precise rules for the use of the new
Home by JBL logotype and its most common application.
It constitutes the key document for all who have to use the visual identity of the brand.
To touch more people,
we made a strong external communication.
Here is a communication example.
Here is an integration of our publicity, we use all the graphic code to attract everyone at every time.
We also made a TV advertising