It's a play with the phrase Hungry Soul, which is normally used to describe a person longing for
God's word. To make it a little bit different and more appropriate for a business name, we changed the Soul into Sole. Why?

Humans are naturally born to eat. Not just to nourish our body but as well as our inner being. We need food to fill up our stomach but we need also to fill up our mind and soul with something intangible. Something that we can only acquire from our own experiences and others as well. We constantly improve as we go on with our lives. We are innately "hungry" to learn, explore and experience new things. Things that would not just help us in so many ways but also define who we here.

We cannot do this without going out there, literally, and see things for ourselves. We need to get up on our "sole", move and "get dirty" in order get what we want. Sole may also symbolize for people from all walks of life as out subjects. From infants to kids' sole to adult to professionals, to women, to students and many others. "Sole" will represent us and our hunger for producing great images.