When couples are trying to concieve a child, often times fun and intimacy during one of the most magical times in life can become less than romantic, even stressful or obligatory. The TTC app serves as convenient in-your-pocket inspiration and

recommendations on how to slow down and enjoy the moment.

The app has two intertwined halves with two different but complementary functions. The first half of the app consists of a simple, minimal presentation with a regularly updated database of date-night ideas, with the possibility of sponsored or geographically specific suggestions.

With options for sharing and/or saving any “date” suggestion that the user wants to store for later retreival, and integration of the female user’s ovulation calendar for push notification capabilities, the application maintains a personalized database specific to each user.

The second half of the app is used when a favorited “date” is opened. Within each date, the user has the option to store photos, include notes, and tag locations, with a further option to use the “time capsule” feature, where all information attached to a particular “date” is bundled and emailed back to the user after approx 9.5 months.

Promotion

Social Sharing - Leverage social media platforms to promote TTC App (create Facebook group).

Press - Reach out to lifestyle publications such as Parenting, Parents, American Baby, New Parent Magazine, and tech/industry publications such as Inc., Wired, Bloomberg, and Fast Company.

Reviews - Getting reviewed on sites such as 148apps, AppStoreApps, and AppAdvice.

Blogs - Identify bloggers and seek product feedback and publicity from blog sites such as Get Pregnant Blog, Countdown to Pregnancy, or Pre Baby Blog.

ASO - Make use of App Store Optimization.