Lillehammer Art Festival

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Project type: Individual

Tools: Photoshop cc, Illustrator cc

Form: Web design

Brief: Designing Interactions

School: Central Saint Martins, UAL.

Brief:

In this brief I had to create a designed object that would summarize my views on the subject of Design & Interaction. I chose three words that would help and challenge me to make something. The words I chose were clarity (purpose), website (form) and color (tool). I wanted to make a website where I would use color as the main tool for bringing clarity to the user on how to use the website. I wanted the website to be fun and attractive, but also that the information would be clear and easy to find for the user.

For me graphic design is to communicate with an audience, and to give them a message with the purpose to inform, solve or sell something to them. I always have the target audience in mind when I design something. I wanted the website to be user friendly, legible and fun, to make it valuable for the user. These were my thoughts about design that I wanted to communicate through my design in this brief.