"Let's clean Bulgaria in one day" is an annual campaign which aims to clean illegally dumped waste.
We can’t clean Bulgaria in a day, but that doesn't mean we should quit trying.
That`s why in 2015 we wanted to do something different – something that gives you a reason to think.
We’ve made a lighthearted, colorful educational campaign supported in social media. We gave publicity to the problem of waste accumulation, saying that the pollution will not stop unless we stop the vicious circle of garbage... together!
We’ve made a lighthearted, colorful educational campaign supported in social media. We gave publicity to the problem of waste accumulation, saying that the pollution will not stop unless we stop the vicious circle of garbage... together!
OOH
We fixed 5 thematic dates for cleaning.
TVC
The campaign was informative and educational at the same time.
We created T-shirts to show that "what goes around comes around".
Web
The educational part of the campaign was supported in social media.
Credits
agency: Graffiti BBDO Sofia
creative director: Kiril Stoyanov
art director: Mariya Donchevska
copywriter: Maya Zlatkova
video: robo.bg
