Media Brand "Chizhik" (trans. - the Siskin)
Saint-Petersburg kids channel identity
Concept:
The key image for the channel is a character - the Siskin. Similar to the young audience, it is small, friendly, lively and curious.
Also, Siskin has a deep symbolic connection with children's Petersburg
The character angles:
Siskin's birth:
Logo formation:
Merchandising stuff:
In the city
Additional ideas:
The hannel can place small siskin figures near to the art objects in Sait-Petersburg.
Also, there is a Siskin monument in the city and the channel can make green clothes for it :)
