Brief
Create the visual identity for the hipotetic Doping Games 2020, where doping is legal an the main point of the event, which will now be started in the pharmaceutical labs to create the most powerful athlete.

Creative Concept
Taking testosterone as a start point, we rearrange the clasic olimpic rings into a molecular structure based in this hormone.
As well, in the posters for advertising, we select the main hormones use for doping, to present the athletes in a non-human form, making them just a set of pieces to be used, taking the human spirit completely out of the event.

CREDITS
Paulina Cornejo / Rita Brito / Carmen García
School Project
Complot Escuela de Creativos
Art Direction
Professor: Borja Martínez
 Barcelona. May, 2015.
DOPING GAMES 2020
Published:

DOPING GAMES 2020

Visual identity for the hipotetic Doping Games 2020, where doping is legal an the main point of the event. The creative concept is based in mole Read More

Published: