From our friend of the Anonimo, Agency of Mexico, we received a sketch. The idea was to reflect the struggle of flavors that means to taste the Chipikona, Chipikona is a hot candy ball with bubble gum center.
In the first visual, the different layers of flavor would be represented by:
- A sharks layer, would represent the chili,
- Swimmers, that are in the candy part.
- Boat that represent chewing gum respectively.
(During the process, finally, the boat was changed by a desert island)
We made the our first sketches of sharks, and then build our CGI
With the first kind of sharks character, we start to build the visual!