Los Angeles is one of the world’s most dynamic cities. Even frequent visitors and longtime residents who think they know L.A. can always discover something new in this exciting metropolis. The goal of this promo video is to attract more millennial tourists to LA. The high contrast color scheme and the bold color create a style that is hip and modern. The paper cut gray-scale photography is referencing the rich history of LA culture. The overall concept is to have this video as a doorway for the viewer to discover that by visiting LA, they are immersing themselves in a metropolitan city that is both rich in historical content yet also the center of hip and modern culture.

 

Directed and Animated: Jay Jay He
Designed : Jay Jay He & Van Duong
Music: "Clipz EP" — RL Grimes