This teaser was used as preroll in a successful YouTube campaign for ProAir HFA (Teva). We used a series of connected humorous vignettes to educate and delight audiences. Each story highlighted a challenge related to managing asthma, in a funny and memorable way. The exaggerated and eccentric characters allowed us to employ humor without trivializing the condition or insulting patients. More than 500,000 viewers saw the full length video on YouTube.