Hannah Lee's profile

Benefit Cosmetics Bag Collection

Retro. Pin-up girls. Girl power. Confident. Fun attitude. Fast & fab beauty solutions. 
 
If you are familiar with Benefit Cosmetics brand, the bags should speak for themselves loud and clear. In any case, as do every product design, this collection has a comprehensive story that focuses on reinforcing the brand's core value & image, through repetitive brand mantra and selected key brainchild cosmetic products from Benefit. 
 
For the complete catalogue of the process go to: 
https://drive.google.com/file/d/0B9nltL5G_mcsRk5WUXRnZXA0bEU/view?usp=sharing
 
Benefit Cosmetics Bag Promo: 
https://www.youtube.com/watch?v=4cQ9arjIBvA
 
Benefit Cosmetics Bag Collection
Published:

Benefit Cosmetics Bag Collection

Reinforcing existing product brand through ideations of new product line. Product design project completed in Brand & Process course.

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