LINEUP — Surf Apparel



  • Brief:

    I was approached by an upcoming surf apparel called, Lineup. With the task to create a Brand Identity that can be used across clothing and print collateral. 




    Concept:

    My response looks at a simplistic mark indicative of the climate Lineup occupies. Waves served as both a primary device for the brand marque, along with forming an existing pattern that would reinforce the identity of the brand.



    Credits: Chris Edwards
    Project Type: Freelance
    Fields: Branding + Print Design
    Year: 2015