Smithsonian / Rebranding
The aim is to create a new brand identity system for the Smithsonian Institution, the world’s largest museum and research complex. A logo, website, applications and guideline for a new unique approach that others can’t compete with are included in this brand system. This project contains navy and copper gold colors that are classy and elegant in order to recognize the history and tradition of the institution. The logo is inspired by the shapes of decorations on the windows of Smithsonian’s main building.
