YEAR ___ 2015
CLIENT ___ LE NÉNÉ
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Le Néné – French for “the tit”. The name is just as unique and unusual as the concept of this lingerie store in Stuttgart’s Seestraße. Jana Wagner’s boutique is directed towards women with breast cancer, supported by beautiful ladies’ underwear from all over the world. The way the store presents itself to the customer is just as unusual for a store which deals with prosthetics: It’s sexy, beautiful and charming. In other words: Just as you would expect a lingerie boutique next to the banks of the Seine in Paris. The design for this unique and rather female appearance was handmade by ADDA Studio - from the logo to the interior design, from the hangers to the lighting. It is full of femininity and symmetry and reflects exactly what Jana would like to give back to the women. Even one year after opening the boutique, she concludes: “The store is so beautiful and harmonious in the design, materials and colours. I just don’t get tired to be amazed and crazy about it.“
ART-DIRECTION ___ CHRISTIAN VÖGTLIN
GRAPHIC ___ NADINE MÄRZ
