It's a conceptual brand I developed, envisioning a super-premium milk brand. The use of black serves to emphasize the distinction between regular milk and its organic, premium counterpart.

The illustrations consist of abstract shapes inspired by the type of doodles people create when their minds wander while engaged in other tasks. This phenomenon is often referred to as 'unconscious language' in psychology. It's those creative moments, or perhaps during a routine meeting when a cup of coffee sits on the table and your mind drifts into deep thoughts. It's in those very moments that this milk will elevate your coffee experience.