XFM South Wales
Illustration, Art Direction, Marketing
After winning a competitive pitch we were asked to come up with a concept and advertising campaign for the launch of XFM South Wales. XFM had enlisted the talents of Stuart Cable (ex-Stereophonics) and Pritchard and Dainton (from Dirty Sanchez), amongst others, and we came up with the concept of portraying them as superheroes. The campaign was widespread across South Wales in November and December of 2007, with the imagery being applied to bus backs, billboards and gig banners.
