Heineken Panama officially launches its 0.0% alcohol beer, under the concept "now that you can, do it wherever you want".
The brand sought to reach places where it was previously unthinkable to find a Heineken, so we decided to communicate it with a humorous tone in situations where it is now worth toasting without breaking the laws, but if the social constructs of this drink.
Heineken Panamá lanza oficialmente su cerveza 0,0% alcohol, bajo el concepto "ahora que puedes, hazlo donde quieras".
La marca buscaba llegar a los lugares donde antes era impensable encontrar una Heineken, así que decidimos comunicarlo con un tono humorístico en situaciones donde ahora vale la pena brindar sin romper las leyes, pero sí los constructos sociales de esta bebida.
SANCHO BBDO
Executive Creative Director: Julian Lozano / Jairo Rubiano
Associate Creative Director (Copy): Felipe González
Executive Creative Director: Julian Lozano / Jairo Rubiano
Associate Creative Director (Copy): Felipe González
Creative Director (Copy): Leonardo Carrasco
Creative Director (Art): Felipe Gentil
Senior Copywriter: Valentin Guzmán
Senior Art Director: Cristian Cano
Creative Director (Art): Felipe Gentil
Senior Copywriter: Valentin Guzmán
Senior Art Director: Cristian Cano
Music & Radio Production: Flare
