The goal of velo chic is to increase the bicycle ridership in an urban environment for a sustainable future. In America, women comprise only 25% of bicycle riders. The main factor that leads to this gender gap is that the industry trend of bicycles continues to focus on the existing bicyclists and ignoring the needs of the non-riders. In this case, female users could become an expanding market for the bicycle industry in the future.
Target User
Perception of Cycling
Task Analysis
Design Criteria
Design Direction & Concept Development
Early Concept Sketches and Mock-ups for Direction Exploring
Mock-ups, Scale - 1:2
Full Size Mock-up - Human Ergonomics & Product Dimension
Concepts & Mechanism Development
Folding Handlebar - Design Revision
Basket Design
Drive System Development
Styling
Final Mechanism layout Drawing
Final Design
