AMT/ERTL Full Throttle Model Kits
1/25th Scale Plastic Model Kits
1/25th Scale Plastic Model Kits
The parent company of AMT/ERTL, Racing Champions, had a line of successful die-cast cars called "Full Throttle." Racing Champions wanted to play off of that success by branding a line of existing model kits with the "Full Throttle" name. For the kits to be part of the line, they would need to be updated with new components. The existing kits would be sold with the new components allowing a builder to build and customize their kit to the level of their choosing based upon the components that they wanted to use.
My task was to do a series of concept sketches and part drawings based upon two of their model kits, a 1968 Camaro, and a 1970 'Cuda. The parts would need to fit and work on existing parts, especially the main body. Hoods, ground FX, wheels, tires, and spoilers would be the primary focus. A new chassis would also need to be designed for each vehicle style that would allow the car to sit lower and fit larger tires under the body.
My task was to do a series of concept sketches and part drawings based upon two of their model kits, a 1968 Camaro, and a 1970 'Cuda. The parts would need to fit and work on existing parts, especially the main body. Hoods, ground FX, wheels, tires, and spoilers would be the primary focus. A new chassis would also need to be designed for each vehicle style that would allow the car to sit lower and fit larger tires under the body.
Different levels of customization were explored in sketches.
Different options were explored before a final design, or elements from various designs were chosen.
A design layout drawing for the Camaro body. The existing body is shown in light blue as well as the new wheels so that the car can be seen in an assembled position. The parts shown for dimensions are drawn in black.
Under the "Full Throttle" license, Racing Champions had a license agreement with the owner of the "Sick Fish" a customized Plymouth 'Cuda. One style of the kit was to be based upon that vehicle.
As with the Camaro, wilder options for body accessories were explored.
A layout drawing for the new chassis required to fit the new tires under the existing body, which is shown in blue.
Layout drawings shown for some of the various body pieces required for the fully customized version.
