ADVANCED PLASTIC INDUSTRIES

 

Overview

API is a manufacturer of polypropylene pipes and fitting. Known for its quality products, customer care and reliable services, API is a pioneer in Lebanon and the MENA region.

 

The challenge

Focused, ambitious and always young and striving for success, API’s brand image was no longer reflecting the company’s values or qualities.

 

The solution

We worked on uplifting the existing logo and introducing a new color to the palette. Although API is famous for its green pipes, adding the navy blue color made the brand standout and mature.

 

Several photo-shoots were conducted to capture the heritage and expertise of API. We chose to treat the monotone imagery and apply it in the identity to create more awareness on the industry