Ryan Thomas PT personal branding. I had trained with Ryan in London for more than a year when he started talking about going freelance. A great guy, kind, patient and hardworking, my goal was to create a brand that matched those qualities. 

Personal training is a profession where image matters. For what your trainer looks like is something you can aim towards too. Ryan wanted his brand identity to include photography in his business card to give an unforgettable first impression. The logotype characterises his initials designed like a ribbon at the end of a marathon.