After Kristal Elma and Felis awards, as isobar Turkey team, we won the Silver Mixx award this week with our Lc Waikiki Happiness campaign. Thus made an Hat-Trick on digital OOH category! Congrats team.
As one of the biggest clothing brands in Turkey, Lc Waikiki wanted a digital campaign from isobar Turkey.
In order to spice it up, we wanted to create a mechanism that will make people participate and engage even more.
We placed a live feed of a celebrity, a popular TV persona Mesut Yar, on a shopping mall billboard. Through camera and microphone mechanism on the billboard, our celebrity started having conversations with people about happiness. Then, we filmed the process. At the end of the conversation, our celebrity explained our campaign and invited them to participate.
Our video gone viral and drove traffic to our campaign website. In the campaign website we have designed, people shared their happiness moments as photos or videos.
The billboard engagement setting worked out well, here are some results:
Our video has been viewed more than 9.000.000 times.
Our campaign website has been visited by more than 400.000 unique visitors. These visitors viewed 2.500.000 pages on our website.
