In the heart of Old Town Orange lies the oldest skate shop in OC which has recently been renamed 'Movement' by new ownership. In order to properly rebrand the company, they required a complete redesign of both inside and outside promotional elements of their store in the popular Orange Circle. The target audience for this rebrand/redesign are young adults living in Orange County who share an interest in action sports lifestyles and skate culture.

An eye-catching red banner campaign juxtaposed with an environmentally friendly window graphics rebrand the exterior of the brick building. This exterior window redesign compliments the pre-existing graphics in corresponding windows to cut down on cost to the client. A new graphic placed in the interior  ties the new brand to the preexisting roots in oldschool California skate culture. A well-placed surf graphic brings in an environmental element that carries into natural tree motif in the interior, highlighting the new brand in a lightbox.