Design, art direction, casting, styling.
Agency: Red Bee Media.
Client: La7 (Italy)
Post production: Studio66
Agency: Red Bee Media.
Client: La7 (Italy)
Post production: Studio66
OSP animaton: Nino Vrana / Peter Dobes
La7's brand positioning is 'Classic Eccentric'.
La7's brand positioning is 'Classic Eccentric'.
Briefed to 'make the logo the star', the logo was sent to search out the classic eccentric in the real Italy. Making the logo active, it seeks out and forms wherever it finds the spirit of the channel. This is symbolised by finding yellow in Italy.
The logo animation was utilised to create a dynamic and exciting graphics package which is simple, confident and an easy system to add to.
