MEI NONG OIL-PAPER UMBRELLA / 美濃油紙傘
Design Agency : StudioPros.work
Art Direction : Yi-Hsuan Li 李宜軒
Visual Design : Yi-Hsuan Li 李宜軒
Illustration : Yi-Hsuan Li
Date : July . 2015
油紙傘的結構及型態極美，優雅的傘面和質感都深深地吸引著我，代表文化厚度的油紙傘，一把傘就是一個故事，因此我為紙傘實驗性的設計了一系列的視覺，整體呈現以紙傘美麗的骨架結構為主，加上簡單的橘紅色料，畫面簡潔純粹，希望以此呈現紙傘的美，並讓觀者駐足在畫面前感受紙傘低吟著的故事。
Date : July . 2015
油紙傘的結構及型態極美，優雅的傘面和質感都深深地吸引著我，代表文化厚度的油紙傘，一把傘就是一個故事，因此我為紙傘實驗性的設計了一系列的視覺，整體呈現以紙傘美麗的骨架結構為主，加上簡單的橘紅色料，畫面簡潔純粹，希望以此呈現紙傘的美，並讓觀者駐足在畫面前感受紙傘低吟著的故事。
Oil-paper umbrella is extremely beautiful, it’s not only a symbol of Chinese culture but also have a long history. We apply the design with simply few colors and elements which is consistent with the concise style of Oil-paper umbrella. In this experimental series, we design three different layouts showing various vibe of the umbrella. Some are lively. Some are peaceful.
Regarding to the design details, we slightly adjust the font “Adobe Ming Std L（Adobe 明體 Std L)” and “AR Roman” as main typography. Umbrella elegant motifs and detailed structures are very suitable with these two fonts since they have the same elements: delicate strokes and glamorous curves. When it comes to colors, there are blue, orange and black. Sk”y blue and sun orange are symbols color of MEI-NONG in my memory. Few oranges in a large blue area make canvas warmer and vivacious.
