The Axe user manual was a tactical piece as part of a campaign whose main goal was to generate new consumption opportunities.
This manual gave boys ideas to use Axe in different ways, so they could take advantage of any opportunity to conquer a girl.
This manual gave boys ideas to use Axe in different ways, so they could take advantage of any opportunity to conquer a girl.
ART DIRECTION, DIGITAL PRODUCTION, ILLUSTRATION & MOTION DESIGN
Creative Director - Production Company Julio Gómez
Art Directors Germán Olaya - Paola Sarmiento - Julio Gómez
Motion Design & Animation German Olaya
Illustrators Fabián Acevedo - Claudia Castiblanco - Raineiro Cobos
Photographer Niels Van Iperen
Agency LOWE SSP3
Creative Director - Production Company Julio Gómez
Art Directors Germán Olaya - Paola Sarmiento - Julio Gómez
Motion Design & Animation German Olaya
Illustrators Fabián Acevedo - Claudia Castiblanco - Raineiro Cobos
Photographer Niels Van Iperen
Agency LOWE SSP3
Creative Direction - Agency Margarita Olivar - Juan Carlos Gonzalez
2007
2007
