The goal was to create the branding, promotional flyers and website for the new project of the Universidad Central de Venezuela: UCV, Campus Sustentable (UCV, Sustainable Campus).
The idea behind this was to transform the campus into a sustainable environment. The main concepts you have to follow to make this happen are: Environment, Economy and Society. Plus the nine sub-concepts inside them: renewable energy, innovation, health care, food supply, waste management, sustainable mobility, water management, social responsibility and green economy.
My approach was to create a symbol that represented graphically how this main 3 concepts, and their 9 sub-concepts worked in cohesion to make a whole, as they do when they're part of a sustainable campus.
Custom made Notebook
Promotional Flyers: experimenting with the logo, getting different and interesting results within the same look & feel.
Promotional Flyers. Photography: Ivette Rivas
Web Design
