The Sakker El Dekkene initiative was launched due to the perception that corruption in Lebanon is simply a way of life. Lebanon has consistently been ranked among the world's most corrupt countries, with corruption and bribery taking place from the highest echelons of government and private business to everyday interactions between citizens. Sakker El Dekkene was set up to effect wholesale change in the national consciousness. By increasing the visibility of the rampant corruption taking place, the NGO hopes to raise the issue as a major topic of public discourse and sow the seeds of radical change.

sakker el dekkene case study

Credits:

Chief Creative Officer: Bechara Mouzannar
Executive Creative Director: Malek Ghorayeb
Managing Director: Nada Abi Saleh
Digital Strategies & Innovation Director: Samer Shoueiry
Creative Director: Areej Mahmoud
Senior Art Director: Joseph Abi Saab
Senior Digital Art Director: Tonie Tannous
Copywriter: Rana Khoury/Andrew Assi/Tarek Bacha
Photographer: Tony Elieh
Account Supervisor: Diego de Aristegui/Cecilia Accad
Senior Strategic Planner: Youmna El-Asmar

Production:
Production Company Name: Clandestino 
Producer: Ray Barakat
Director: Wissam Smayra
Director of Photography: Yves Sehnaoui
Music: Harry Hadeshian