(Aarhus Film Celebration)
Øst for Paradis (East of Paradise) is an art cinema in Aarhus, Denmark. Its target audience are aged 40+ even though Aarhus is a university city with lots of young people interested in film. Cino is a line of one-day festivals arranged by the cinema to attract the younger audience. Each day has a film-inspired theme with events, food and of course a bunch of movies, followed by a party on the top floor. The idea is to create a community where cinephiles can gather to share their common passion.
The insight is that you should experience movies instead of just watching them, and the design is inspired by a time where you went to the cinema to get an experience you couldn't get elsewhere.
(This is a student project and I do not own the copyright to the stills from the different movies used)