项目背景
法国汽车品牌雪铁龙旗下DS汽车上海旗舰店与JAMY YANG合作举办设计发现感官之旅展览，此次展览主题以视觉、触觉、嗅觉、味觉、听觉五感为概念以体现DS的品牌故事以多维度感官传达给受众。因此需要表达此概念的主视觉应用到展厅以及媒体宣传物料中。
解决方式
我使用DS品牌的网格系统创造了代表五个感官的图形，结合概念摄影传达出人体感官的抽象以及不确定性。主视觉也通过不同的组合排列很好的应用到了宣传海报、折页等物料上。
CHALLENGE
French auto brand Citroen DS together with JAMY YANG held an exhibition in DS shanghai flagship store. The exhibition theme is based on the idea of “brand story telling involved multi sensorial experience”, so a strong key visual is needed to represent this idea.
SOLUTION
I created the graphics by using DS`s brand grid system, along with studio shot photos that represent the mysterious and uncertainty of human sensorial experience. The key visual is flexible to all kinds of communication material.
