PEDER LUND (rebrand)
Branding & visual identity
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Branding & visual identity
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Brief
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”Select one of Oslo’s many museums, galleries and other public institutions having culture/exhibition as its main focus. Perform a short and concise analysis of their existing identity, the organizations essence and define their primary target group. Create a new profile that better positions the institution in the city and contribute to strengthening their reputation nationally and internationally.”
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”Select one of Oslo’s many museums, galleries and other public institutions having culture/exhibition as its main focus. Perform a short and concise analysis of their existing identity, the organizations essence and define their primary target group. Create a new profile that better positions the institution in the city and contribute to strengthening their reputation nationally and internationally.”
Project
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This project is a collaboration. Together with Christopher Strømmen, we decided to rebrand the art gallery Peder Lund.
Visit www.pederlund.no for more information about the institution and their existing identity.
Visit www.pederlund.no for more information about the institution and their existing identity.
Peder Lund is a knowledgeable gallery focusing on contemporary art of museum quality, located in the new art district in Oslo, Tjuvholmen.
The gallery exposed well-established international artists who produce work with content and meaning.
The gallery exposed well-established international artists who produce work with content and meaning.
Values
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Sophistication, authority, prestige & experimenting
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Sophistication, authority, prestige & experimenting
Thank you for watching!
