Rejected Poster for an identity workshop event, held by Desain Grafis Indonesia, AQUA Lestari, and Asosiasi Desainer Grafis Indonesia.
The idea was trying to impress the youth-professional-designers audience (especially for Desain Grafis Indonesia's audience on internet) with a poster that contains a mood of AQUA Lestari (a sustainbility platform from a wellknown packaged-drink-water brand, AQUA) so it could make them interested with the event and submit their entries.
So we encode the "AQUA fresh-watery-mood" with splashed water (we splash the water to make it visually more attractive and appealing), and the "nature-sustainbility-sterotype" with blurry green grass as a ground. The headline "CALL FOR ENTRY" was needed to be the biggest since we tend to communicate a Call-For-Entry announcement to the fast-skimming-eye audience on internet.
