Global roll-out of Esso & Mobil 's new car wash brand Wash'n Run
BRIEF: Create ONE platform that’s relevant across MANY markets and cultures.
IDEA: We built our communication idea around the insight of ‘If you look good, you feel good’, hence people will take notice of you. A universal insight and thought that lent itself to a powerful visual execution that has worked effectively across markets around the world.
The blue water droplet background with a handwritten font, forms a distinct graphic identity that convey a fresh and clean feel to support our communication idea.
IDEA: We built our communication idea around the insight of ‘If you look good, you feel good’, hence people will take notice of you. A universal insight and thought that lent itself to a powerful visual execution that has worked effectively across markets around the world.
The blue water droplet background with a handwritten font, forms a distinct graphic identity that convey a fresh and clean feel to support our communication idea.
ON SITE: Brand Identity
ON SITE: You'll get noticed already when you are washing the car. Life size stickers of "admiring" people peeping into the car wash.
ON SITE: Life size stickers from the inside. Note that the "WoW" works both from the inside and outside.
PROMOTION: The introduction offer also played on the "getting noticed" communication theme. Flyers with compliments was distributed at the gas stations and parking spots close by.
