Mercy For Animals believes that a humane society is possible. They are committed to reducing the greatest amount of suffering for the largest number of animals. Their efforts focus on protecting farmed animals—the most abused and exploited animals on the planet—and utilize a broad range of strategic approaches that seek to expose cruelty, prosecute abusers, and inspire consumers to make compassionate food choices.

To create original T-shirt designs for MFA that promote their mission, bringing kindness and compassion for farmed animals to the forefront of society.

Three typographic designs were created, using bold phrases that speak the core messages of MFA, to have compassion for all and to cultivate kindness for farmed animals.  The compassion design utilizes silohouetted farm animals, a chicken and piglet, to reinforce the importance of farmed animals as animals to be cared for and protected.  Meanwhile, the cultivate kindness design uses vine-like scrolling and ornamentation to promote the growth of love and kindness for these farmed animals.