Built to take shit
SKODA OCTAVIA SCOUT
SKODA OCTAVIA SCOUT
The Skoda Octavia Scout is a car that can handle rough situations, both on
and off road. It is a tough roader with higher stance sturdier suspension,
reliable 4wd system, tougher body and undercarriage.
But with the tumult of Czech history behind it the brand has also struggled to prove itself as a high quality, high performance car manufacturer. It has definitely been the target of some, for lack of a better term, shit-talking from time to time. Lately the brand has definitely improved it’s awareness of quality and style but nonetheless remain in an underdog position.
Visual design
The site was built to focus on the live functionality, putting the three live streams in focus. The design of the framework was kept open and clear, employing distinct Skoda markers like the simplistic look and pointy green palette. The video streaming setup was based on a quadruple 4G mobile connection supporting the 3 Axis camera live streams.
Process
The machine itself was built to replicate the functionality of an agricultural manure spreader and it’s raw, violent power. We built separate versions for the TVC and the live event because of the different characteristics during the shots. The TVC needed a short, massive shot using a compressed air cannon setup.
Credits
DDB Stockholm - idea
B-Reel Stockholm - production
My role - UX and UI design
Thanx a lot to the team!
Thank you for your attention!
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