The White Book
Branding
The White Book is an online platform where you can create, plan, organize and realize your event, up to the smallest detail,
from a birthday party, to the most luxury wedding you can imagine.
You are able to choose between a lot of services, provided directly by them, or by their associated companies, such as wedding dresses, catering, decorations, furnishings, event entertainment and much more.
The main goal was to create a clean, elegant and unique identity, without falling into banality.
The minimal, modern and “New Yorkish” style, was a client request, and it is the main concept.
Thin lines give a very soft, delicate and elegant look, sorrounded by the classy and totally not aggressive font.
The black and white color scheme may be seen as a limitation, but it’s the opposite, since it makes the logo perfect for any occasion, and adapting to the needs, it can be used in almost every color.
The final result is very unique, recognizable, and stands out from the mass of competitors.
