"Drink, don’t be afraid
of opening the tap"
Video made during a Politecnico of Milan's workshop about the excessive
use of plastic bottles in Milan, where tap water is perfectly safe and clean.
STORY
We are thrown in a fictional and paradoxical world,
where bottled water is used instead of tap water for literally everything.
Because of this plastic waste surrounds people’s lives.
We then find out it was all just a nightmare and we return to real life.
TARGET
Young citizens (16-40 years old) from Milan because they are the future
and they should be the one to be alert to this issue.
STORYBOARD
SOME DETAILS
This is the Big Eye Water.
Overcome public mistrust about tap water.
Raise awarness of excessive plastic waste.
BOOK
(For more information about the project)
PHOTOS
VIDEO
