Overview:
The Cartoon Network Games Facebook and Twitter feeds are our primary social media channels to promote Cartoon Network's online and mobile games, as well as mobile apps. Through strategic sharing with the main Cartoon Network feeds, we were able to reach an audience of 27 million followers.
By identifying influential Twitter users with similar interests and engaging them in conversations, we were able to quickly and organically grow our follower count from 0 to 12 thousand in a quarter with no advertising investment.
Facebook URL: https://www.facebook.com/CartoonNetworkGames
Twitter: https://twitter.com/cngames
My Role:
Initial pitch and executive buy-in
Design oversight
Content strategy, schedule and creation
Follower growth and engagement strategy
Tracking, analyzing and reporting performance metrics
