Know and Create - CBW brand identity.
Leonardo Da Vinci understood that getting deep inside the subjects he was interested in was the key for creating something radically different. He knew that beauty relies on some rules that can be discovered and described, but that require a lot of work to be found.
As he was dissecting human bodies to see for himself the structures that build a muscle or creating experiments to understand how a bird was able to fly in front of his very eyes, he was embarked in a quest for knowlege. Not always an easy journey, the rational mind of the genius soared the vast land of what was unknown to humankind, with the sole purpose of understanding, of getting to KNOW.
Only then creativity got into action. With most solid foundations ideas could be built beyond the boundaries of what the world had seen. The greatness of the genius lied in his incomparable capacity to make unexpected connections among the concepts wrapped in some place within his mind and that he could describe by memory. That was his method to CREATE things that still today amaze even the more keen eyes.
This is a very humble tribute to the inventor of the method we believe in for bringing into reallity our ideas.
