Hannes and Stefan Seifried, two brothers from lower Austria, come from a long tradition of wine makers. Their family run winery was founded in 1849 by their great great grandfather. The two brothers inherited their family’s passion for wine making. While maintaining their long standing family business in the tradition of their forefathers they also wanted to be able to have a playground for their fresh ideas and products. As a result they founded their own brand »Gebrüder Seifried«.
The goal with this project was to create a brand that communicates the knowledge that has been handed down for generations as well as the new horizons they want to approach. The result was a custom typographic logo solution, whose simplistic shape and classic type pay homage to their family roots. At the same time, the typographic arrangement refers to the shape of grapes hanging from a vine. The typographic solution is combined with a geometric form, that repeats the typographic shape and represents a more modern approach.
This combination of old and new/traditional and modern is continued throughout the branding with simple modern typography, natural paper and a rustic illustration.
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