Bonhomía means Kindness. Is a way of living, an attitude towards what happens in your life. The good hosts or hostesses receive their guests with Bonhomía.

 

We were asked to create a brand which could overcome the associations the delicatessen category has. The client's idea was to deliver high quality products in that category but changing some aspects in service and the way the food is presented to customers.

 

Our idea was to create a new category named "Salumería", inspired in the italian word for Delicatessen. By doing so, we were able to stretch the limits of what customers might think they would receive in a more traditional Delicatessen store.