We recently launched the NEW Wacky Wednesday for Steers. Below are some of the elements that were done from in store menu panel to the digital campaign on Facebook.
In store menu panel
Facebook teaser posts
On Tuesday a sound clip was uploaded to Facebook featuring one of the new Steers characters doing something Wacky. Fans had to guess what he was up to, and stood a chance to win Steers vouchers. They were also invited to see what he was up to when the video was uploaded on Wednesday.
On Wednesday the reveal video clip was uploaded to Facebook where fans could see what Tshepo was actually up to. Now fans could suggest what he should do on his next Wacky adventure and the chosen suggestion could win the adventure for themselves and a friend.
Animated version of the promo for in store digi screens.
On Tuesday a sound clip was uploaded to Facebook featuring one of the new Steers characters doing something Wacky. Fans had to guess what he was up to, and stood a chance to win Steers vouchers. They were also invited to see what he was up to when the video was uploaded on Wednesday.
