Sajaya
Concept + Proposal
Sajaya is a new resort located along the North Coast of Egypt. The word Sajaya (سجايا ) is an Arabic term meaning nature in it's true form. The word was chosen to express the beauty of the location. The brand explores the combination of nature, simplicity, and elegance incorporating summertime lifestyle of the Mediterranean Sea, to everyday life.
The brand's color palette results from a warm variety of colors found in the sunset skies. The end result positions Sajaya as a resort that delivers both entertainment and comfort.
