Nivea For Men
Objective
The project is to create a new look for Nivea Revitalizing® emphasizes the young, confident,
energetic and distinctive look for men in the United States.
energetic and distinctive look for men in the United States.
The challenge was to redefine the look from bottles to the look and feel of
the products. It is designed for men ages 22-28 who want healthy skin and are willing to spend
money on skin care product. They seek products and brands that are easy to use and
have a strong personality. Nivea Revitalizing is also taking the advantage of the end cap in
Target by redesigning the look on shelf as well as POP display and countertop. The POP
display and countertop not only reinforces the brand equity through imagery and provide clear
features but also rethink the usage of anend-cap display.
money on skin care product. They seek products and brands that are easy to use and
have a strong personality. Nivea Revitalizing is also taking the advantage of the end cap in
Target by redesigning the look on shelf as well as POP display and countertop. The POP
display and countertop not only reinforces the brand equity through imagery and provide clear
features but also rethink the usage of anend-cap display.
The price runner at Target.
