The Walbumlance
by Tim Hurley
Problem: Create a design for a unique food truck and it's methods of advertising.
Solution: Make the experience as memorable as possible. Over exaggerate it's hotness by making the truck look like an ambulance, and utilize humor by making water easily accessible and making customers fill out a waiver slip before eating.
Target Audience: People who love hot and spicy food, always needing to test their limits. Adventurous people. Tough guys.
