Playful Design Objects by COS
COS PLAY is a hypothetical brand extension of COS into a range of new products: Playful Design Objects. It discovers the values of the brand in a contemporary and refreshing way.
Timeless – Modern – Tactile – Functional Design meets playfulness. COS PLAY will stand for a sophisticated playfulness that inspires creativity and embraces tactility.
Video and Photoshoot are shot by Charlie Schuck, Creative Direction & Concept produced by me.
The Concept
Playful Design Objects will reunite COS and its target group on a common level of interest: creativity. The main idea behind COS PLAY is that in everyday life we sometimes feel stuck with an idea, the creative process is blocked, we feel overly stressed or just need a time-out. Therefore, PLAY will create moments of silence where ideas flow: an oasis of the mind. We embrace creativity through play:
‘Clean out a corner of your mind and creativity will fill it’
Together with the talented photographer from Seattle, Charlie Schuck (who worked for Kinfolk, Nike, was featured by COS), we produced a photoshoot and a video, where my original prototypes are featured in. To introduce this new line to the market, I adviced COS to set up an art installation ART PLAY: a grown-up playground to fully experience the new products.
