Brief
Show how BP Ultimate if far better than regular fuels.
Show how BP Ultimate if far better than regular fuels.
Solution
BP Ultimate looks the same as regular fuels, but the performance is far superior. To show this, we got two identical twins to drive two identical cars until the fuel ran out. The test showed that BP Ultimate lasted for 30 more miles and resulted in a cleaner engine.
BP Ultimate looks the same as regular fuels, but the performance is far superior. To show this, we got two identical twins to drive two identical cars until the fuel ran out. The test showed that BP Ultimate lasted for 30 more miles and resulted in a cleaner engine.
The video was aired at the Madrid motor show in the Bernabeu stadium.
Agency: Collective London
Creative Art Director: Aryven Arasen
Creative Copywriter: Joe Watson
Creative Director: Adam Cleaver
Production: Blink
Director: Kevin McKiernan
